Award for Outstanding Works of Science and Art
2013 Shanghai International Science & Art Exhibition
User Experience Research
Dynamic graphic design
A webcam tracks user activity in front of the large LED screen. The more active the participants are, the darker the cloud would be. If the “human activity” continues, factories and urban constructions would appear on the grassland and eventually replace what used to be a natural scene.
The project is built in response to the growing concern of air quality in China resulted from the country’s urban and industrial development. It raises awareness of the audience that the behavior of any individual would play a role in protecting, if not destructing, our environment.